Films Studies and Cinematography/ Project 2: Pitch Bible

30/05/2025 - 30/06/2025 / Week 6 - Week 10

Lim En Yu / 0354452

Films Studies and Cinematography / Bachelor of Design (Hons) in Creative Media / Taylor’s University 

Project 2: Pitch Bible

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TABLE OF CONTENTS

1. Instructions

2. Lectures

3. Project 2: Pitch Bible

4. Feedback

5. Reflection

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Instructions

Fig 1.1 Module Information

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Lectures

Week 7 Miro Board

Fig 2.1 Week 7 Miro Board

Week 8 Slides

Fig 2.2 Week 8 Lecture Slides

Week 8 Miro Board

Fig 2.3 Week 8 Miro Board

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Project 2: Pitch Bible

Objective: The objective of this project is to produce a pitch bible for short animation. The pitch bible will serve as a comprehensive document that effectively communicates the concept, characters, visual style, and potential of the animation to potential investors, production companies, or distributors.

The pitch bible document must follow slide presentation format which the content must include:

1.Cover page with title and name

2.Logline

3.Product Specifications:

- Genre : Fantasy

- Target audience: Children/ Yound Adults (Ages 6-18)

- Duration: Around 3 minutes

- Technique: 2D Animation

4.Synopsis

5.Theme: Hope, courage, and the healing power of creativity can overcome darkness.

6.Character Descriptions

- Character image

- Internal/ External Personality Traits

7.World Descriptions

Pitch Bible Presentation Slides

Fig 3.1 Pitch Bible Presentation Slides in Canva

After I have done with the presentation slides, then I proceed to recording the presentation video. I have rehearsal for a few times to make sure I can express the story and points correctly. The presentation has been recorded on Google Meet.

Pitch Bible Presentation Video

Fig 3.2 Pitch Bible Presentation Video

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Feedback

The presentation slides looked okay. Nothing much to change.

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Reflection

For my second project, I created an animation pitch bible titled Between Words & Worlds. Through this, I learned how to present my animation idea in a clear and structured way. Writing the logline helped me practice summarizing the core story in just a few lines. I also explored how to define the genre, target audience, duration, and technique, which gave me a clearer picture of my project as a whole.

What I enjoyed the most was building the world and the characters, especially Snowflake. Describing her personality traits and visual style helped me imagine how she would move, talk, and react. Writing the synopsis was also fun because I got to play with the connection between fantasy and reality, and show how creativity can be powerful.

I also liked how the story carried a strong theme about courage and hope, which made me feel more connected to what I was creating. Overall, this project taught me how to shape and pitch an idea while staying true to the emotions behind the story.

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