Motion Graphics & Compositing/ Project 2: Channel Bumper

30/10/2024 - 5/12/2024 / Week 5 - Week 10

Lim En Yu / 0354452

Motions Graphics and Compositing / Bachelor of Design (Hons) in Creative Media / Taylor’s University 

Project 2: Channel Bumper



TABLE OF CONTENTS







Instructions

 
  Fig 1.1 Module Information


Project 2: Channel Bumper

For this project, I have chosen Bundaberg as the brand as I have done its sponsor post before during orientation and I think I know about its style enough. Here is my moodboard for this project and the overall style that I want.
Fig 2.1 Moodboard, Week 5 (29/10/24)

For the assets, I have first done it in Procreate as I always use it for drawing. After that, I have imported the drawings separately in different layer so that it is more convenient for me to do the animations in After Effects.
Fig 2.2 Creating assets in Adobe Illustrator, Week 6 (7/11/24)

For the sunlight part, I have looked for online tutorial on how to animating it. I have utilised fractual noise and CC Light rays to make it moving all the time and naturally like a real sunlight. Also, when it was covered by the leaves, I have cut down its opacity.
Fig 2.3 Animating sunlight, Week 7 (14/11/24)

Other than that, for the leaves transition, as it need to be bended fastly in order to create the transition, I have applied CC Bend it and adjust speed graph so that it moved faster and more natural.
Fig 2.4 Animating leaves transition, Week 7 (14/11/24)

On the other hand, for each fruit scene, I have placed one main fruit at the center and smaller parts of fruits jumping at the back. I have also adjust the speed graph for the fruits jumping parts. The motion track of the objects have been changed to bezier path so that the part could be curved.
Fig 2.5 Animating motion of fruits umping, Week 7 (17/11/24)

Besides that, it looked a bit empty if only fruits jumping at the back, therefore I decided to add some water splash together to create an effect like the fruits are reallyjumping out from the water.
Fig 2.6 Animating water splash using Roughen Edges, Week 8 (19/11/24)

For the last scene, at first I did not know how to make a 2D object has a rolling effect so I have asked for Mr Fauzi advice and he has given me some idea to explore on youtube. In the end, I have applied masking effect in order to create this rolling effect.
Fig 2.7 Animating rolling effect using masking, Week 9 (26/11/24)

Here is the outcome before I have received Mr Fauzi's feedback:
Fig 2.8 Outcome before feedback, Week 9 (26/11/24)

Mr Fauzi has given me feedback that the whole colour tone should be more compatible with the brwon, therefore he suggested me to edit the colour to a warmer tone in Premiere Pro. Also, the last scene he adviced me to make it rolled horizontally instead of vertically as the brand usually will display the products in its original look.
Fig 2.9 Adjusting the tone, Week 9 (27/11/24)


Final Outcome of Project 2: Channel Bumper
Fig 2.10 Final Outcome of Project 2: Channel Bumper, Week 9 (26/11/24)


Feedback

Mr Fauzi said that the tone could be the same with the brand image, as the Bundaberg product image that I used is dark colour, so Mr Fauzi suggested that I could edit it in Adobe Premiere Pro by adding a colour adjustment layer to match the colour of the videos. Other than that, Mr Fauzi also mentioned that usually the brand will prefer theif product presented in the correct direction, for example the bottle should be rolling vertically instead of horizontally as this also make the logo harder to see.


Reflection

This project has made me know more about After Effects as during the journey I was animating the objects, I have learnt many ways of animating different things like sunlight, water splash, leaves movement and more. It was quite challenging for me but also very fun at the same time!

Next project is also about animating the same thing but we need to add more things and the brand's products inside as well! After this project I already have a rough idea of how to conduct it! More and more challenges are waiting for me :D

Comments

Post a Comment